CP Games on delivering true localisation in diverse markets

Localisation goes beyond translating text. It starts with understanding how players think, what they connect with, and how their expectations differ across markets.

In the latest Five-Minute Focus video interview, Annalisa Emelia S., Vice President for Africa at CP Games, discusses delivering true content localisation across globally diverse iGaming markets.

The conversation explores why understanding local audiences matters when creating content that resonates. For CP Games, this means looking beyond language and considering the cultural context and player preferences that shape each market.

As we continue to connect with partners and players around the world, localisation remains central to our approach to creating relevant and engaging gaming experiences.

Watch the full interview to hear Annalisa’s perspective on what true localisation means for iGaming.